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The Adolph Coors Company had a fleet of 30 of these "billboard reefers" beginning in 1934 with the repeal of Prohibition. These refrigerator cars were cooled in the summer with large cakes of ice in bunkers in the ends of the cars serviced through roof hatches. Heaters were put in the bunkers in the winter to prevent freezing of the beer. These cars were used to transport its product in the Rocky Mountain region. Today 70% of Coors beer is shipped in insulated box cars to all parts of the united States. Each day three trains of about 50 cars depart Golden, each car containing 172,000 cans of beer.